The founder
Choosing every word the way you choose your alliances. — Ghita Ben Moussa, founder of RIA Refuge Collection
The path that led to RIA Refuge Collection, and what it changes for the owners who trust us with their property.
A translator-reviser by training, I had the privilege of studying at Canada’s largest bilingual university, the University of Ottawa, and at the very first school of translation and interpretation in North America. It was there, between languages, that I learned to choose every word the way you choose your alliances.
Marketing came next, not as a break, but as the natural extension of that demand for the right word. I specialized in copywriting, advertising translation and winning strategies, convinced that a brand isn’t translated: it is reincarnated.
For more than five years, I led major projects between New Jersey and Montreal, learning to get teams, markets and cultures talking to one another. Out of that experience came LeadLAB, my agency dedicated to acquisition systems and lead generation, serving real estate developers and investors in particular.
Where does RIA fit in?
Far more than one project among others: RIA is the point where all the others converge, the one that finally gives the whole its meaning. RIA is the union of strategy, of my experience in project management, and of a deep love for my adopted country as much as for my roots. It is also, in my own way, a tribute to an uncompromising art of hospitality.
If there is only one certainty to remember, it is this: your property, your guests and your revenue will be in good hands.
Ghita Ben Moussa — Founder, RIA Refuge Collection
Let’s take a look at your chalet.
A first read on its short-term potential, with no commitment and no sales pitch.